Silk wanted to jump on on the coconut milk trend that swept the summer. We created these colorful (and somewhat psychedelic!) videos featuring the product among ephemeral moments. We developed the drink recipes, created the concept, shot and edited these videos in two weeks with the help of our partners at Practice Studios. Needless to say, we got a little click-happy on Amazon Prime for these props. Let me know if you need a pink hammer or an orange skateboard.
Fun Fact: The carpet in the studio was never the same after scenes involving matcha powder. When we steam cleaned, we brewed a vat of matcha tea unlike you’ve ever seen.
Team: Larry Olsen, Kate Broussard, Kai Casey, Practice Studios, Laura Oxler